1xBet sets bar high for Affiliates and eSports at “indescribable” ICE and iGB events

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Acclaimed online sports betting odds provider 1xBet reflects on “being at epicentre of gaming” at ICE London and iGB Affiliate with the brand garnering major attention at both events. As the company prepares to drive its eSports and Affiliates lines even further, 1xBet’s event team explores new partnerships formed in London and its enhanced growth strategy for 2020…


1xBet took a more prominent position at ICE this year – how was the event for you in 2020?

We were looking forward to ICE London and were duly impressed by the values of the event organisers, Clarion Gaming, who are interested in real issues and problems related to the gaming industry. 1xBet fully agrees with the mission of the conference, which brings together gaming leaders for a constructive dialogue, helping everyone to better understand in which areas technology, and our industry, will develop.

What were the main talking points of ICE London?

We are very pleased that ICE 2020 brought together the most creative and ambitious people in gambling. It was incredibly interesting to see the new products the participants showed and, as one of the world’s leading gaming brands, we did not come to the exhibition empty-handed either. Our two stands at ICE and one at iGB Affiliate London immediately attracted the attention of hundreds of visitors, with the interactive features entertaining the crowds and the raffle draws providing a great end to the evenings.

How important is it that this year saw the first ever ICE London Esports Arena: what does that bring to the table and how does it help organizations such as yourselves drive the sector?

We were very pleased to know that an eSports tournament was to be held as part of the conference. Need I say how important eSports is today and how big its audience is? 1xBet understands this and is working on interesting activities for eSports fans with some exciting new developments ahead for 2020. As for the tournament, it was interesting to follow the events and heartily lend our support to Natus Vincere, who finished second overall. It was nice to see the guys in the finals of the top-level tournament and this confirms that we have chosen a worthy partner.

With regards to eSports, can you discuss 1xBet’s future investment strategy in the sector?

The sponsorship agreement with Natus Vincere inspires us to take further steps in this direction. Esports is very popular, and we are closely watching the steady growth of this industry. 1xBet strives to work closely with leaders in this field and our strategy means we do everything to ensure that fans of eSports have a great time with us and their favourite teams.

As for the future, we are determined to develop partnerships with leading cyber teams and continue to improve the eSports aspect of our business, so watch this space!

Last year saw 1xBet embrace the Affiliate sector even further, how did this impact your presence and business goals at iGB Affiliate in 2020?

We are very enthusiastic about events like iGB Affiliate London as they give us a great opportunity to meet with partners. We are always happy about this because we get to see many old friends!

This year, we were pleasantly surprised to not only have numerous meetings but also to meet many new faces. The 1xBet team is always open to cooperation and glad to share our experience.

Were you able to advance any new partnerships or market growth during your time in London at ICE or iGB Affiliate?

Yes, we have laid the groundwork for numerous new deals which we look forward to confirming as they progress. The 1xBet brand sets the bar high, and in 2020 we are determined to raise the level of quality of our products even higher. We are looking forward to new meetings and events, where we will gladly show and discuss the latest industry developments.

What can you tell us about the year ahead for the brand?

These two major events in London were a great start to the year. We were pleased with the outcome of the ICE London and iGB Affiliate events, and especially with our meetings with partners.

Visiting such exhibitions only strengthens our belief in how fast the global marketplace is progressing, and 1xBet along with it. We are already excited to come back next year with a host of newly realised projects and ideas. Being at the epicenter of the gaming industry is an indescribable feeling that we really enjoy!

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