Leading online betting company 1xBet officially has announced its partnership with Confédération Africaine de Football (CAF).
CAF’s events throughout Africa will now be sponsored by 1xBet. Heading the list is CAF’s showcase, the Total Africa Cup of Nations. However, the sponsorship will also include Club tournaments, namely the Total CAF Champions League, Total CAF Confederation Cup and Total CAF Super Cup.
CAF’s official digital platforms will now feature 1xBet prominently. This, together with a presence at all official stadiums in the competition gives 1xBet premium exposure.
The CAF website and social media will serve as a symbiotic platform for the 1xBet brand. Further advertising will be seen on LED panels, in the interview areas, on the reserve benches and 3d carpet.
1xBet expressed enthusiasm about the partnership and their role in supporting football in the region: “CAF is engaged in the support and development of international football on the African continent and we are very excited and proud that our cooperation with CAF has started.”
CAF President Ahmad Ahmad sung the praises of 1xBet as “a fast-growing company” which “has changed the image of online betting“.He further stated, “This simple and user-friendly platform will help raise the profile of African teams and especially clubs outside the continent.”
This article was first published on www.igamingtimes.com