Kate Chambers, Managing Director of Clarion’s gaming division, has described the large number of first time exhibitors attending ICE as being the ‘X Factor’ in the success story of the industry’s biggest b2b gaming event.
[dropcap]H[/dropcap]er assessment follows confirmation that a total of 91 gaming organisations from 34 nations will be making their ICE debuts in February.
The most represented countries comprise, the United Kingdom (17 new exhibitors), followed by Malta (13), United States (6), China, Cyprus and Taiwan (all 4) and Philippines, Spain and Serbia (all 3). The remaining countries being represented with first time exhibitors at ICE are: Belize, British Virgin Islands, Curacao, Czech Republic, Poland, Russia, Slovenia, Sweden and Ukraine (2) and Armenia, Belgium, Bulgaria, Cambodia, Canada, Estonia, France, Germany, Hong Kong, Ireland, Israel, Italy, Lithuania, Malaysia, Moldova and Switzerland (1 new exhibitor each).
Kate Chambers commented: “Each year we undertake an extensive research programme amongst our customer base of visitors and one of the top quoted reasons for attending ICE is the opportunity it provides to meet and connect with new companies and potential new suppliers. Large business to business events such as ICE provide a valuable opportunity to expand horizons and forge new contacts as well as meet with the better known innovators and suppliers in the business. However, what I think makes ICE unique is that our first time exhibitors, the X Factor in the ICE proposition, are drawn from throughout the gaming world, thereby providing visitors with an international perspective as opposed to a regional or a national one, in the process bringing a new dimension and vitality to the show floor.”
ICE Totally Gaming is the only b2b gaming event that brings together the online and offline gaming sectors. Featuring world-leading innovators drawn from casino, betting, bingo, lottery, mobile, online and street gaming, ICE provides the most comprehensive shop window on world gaming and in 2016 attracted a record attendance of 28,487 drawn from 150 nations.
Gaming professionals wishing to secure their place at ICE Totally Gaming 2017 can register at icetotallygaming.com