Accor has announced it has partnered with the Allied Arab Investment and Development Company to acquire the Naama Bay Promenade Resort, rebranding the Sharm El Sheikh property under the luxury Pullman brand in early 2021.
The 520-room Naama Bay resort will be renovated in stages, operating as a white label “managed by Accor” property until 2023, when both stages of the beachside and mountainside redevelopment are completed “to Pullman standards.”
“We are delighted to partner with Allied Arab Investment and Development Company to launch this exciting project, which provides Accor with a unique opportunity to take over an existing property and debut Pullman in a prime Red Sea Riviera location,” said Accor’s Middle East and Africa CEO Mark Willis.
“It also enables us to showcase the full potential of the Pullman brand in Egypt and the wider Middle East and North Africa region and following the largescale renovation project we have planned the resort will make its mark as a business and leisure destination of distinction.”
The redesigned resort will eventually feature a range of rooms and suites between 35 sqm and 120 sqm, a “reimagined and innovative culinary experience” across two all-day restaurants, three specialty restaurants and four bars, a spa, and a water-sports centre featuring adult-only pools and children’s play areas.
The acquisition will make Accor the largest hotel operator in Sharm El Sheikh, bringing its room count to 2,500 in the resort city alone, with the firm already managing 8,338 rooms across a total of 25 Egyptian properties.
Commenting on the partnership, chair of the AAIDC Essam Ahmed Fathy Nasr stated that “Accor, with its local and global expertise and a hospitality brand that fits our vision for Naama Bay, is the right partner to take over and re-model this resort into something very special.”