Slovenia-based Alfastreet has seen its share in the Latin American market increase in recent years, and attribute much of the growth to tackling the crucial Mexican marketplace.
[dropcap]A[/dropcap]lfastreet has viewed its continued presence on the Mexican market as an important one, and recently established itself in a leading market position, much in the same way it has done in a variety of other Latin America markets.
It did so through the great success of its electronic roulette cabinets which the company believe to have cemented themselves as an industry standard. The trademark roulette design has established itself as a favourite not only with players, but also with operators with its reliability and consequent cost-effectiveness.
More than 150 units have been deployed to casino floors in Mexico in recent years and the company hope the brand will become synonymous with the game in the region.
The successes in the key Mexican market have increased the product, and company, visibility throughout the continent and Alfastreet now believe themselves to be largely unopposed in regards to the supply of electronic roulette cabinets.
Of the models supplied the R8 8-station Roulette is the most successful in the region. The unit aims to retain the original feeling, and excitement of a live game whilst providing the precision and security of a trusted, electronic installation.
A major factor in the long lasting popularity of the brand’s products is the uncompromising customer support.
Albert Radman, company director at Alfastreet highlighted the familiarity of design as a key selling point in the market, noting how the units can retain customer’s familiarity whilst maintaining a constant roll out of upgrades and improvement.
“A major factor in the long lasting popularity of the brand’s products is the uncompromising customer support, an area where Alfastreet has always excelled with our dedication to catering to the clients needs and requirements promptly and efficiently. It is a combination of all these characteristic that have helped to build the company’s reputation market position in over 100 countries.”
Alfastreet is committed to continuing the close monitoring of developments within the Mexican market that Radman noted as having a mix of unique legislative issues and extremely loyal player bases. Strengthening its position in the market remains a priority.