EveryMatrix has signed a €2m purchase agreement with AMGO iGaming AB for the acquisition of its Jetbull B2C brand.
Starting 1 July 2019, AMGO will get full ownership of Jetbull and has already started the transition phase to operate and manage the brand.
Operating on the EveryMatrix white label platform, Jetbull is a gaming brand that offers competitive casino and sportsbook. With more than 600,000 registered customers, Jetbull has experienced substantial growth over the last 24 months. Jetbull will continue to be operated under EveryMatrix’s Maltese, UK and Danish licenses.
Ebbe Groes, founder and group CEO of EveryMatrix, commented: “Some B2B companies have their own B2C brands competing with their B2B clients. This has always been against our strategy, and with this transaction, we now completely shut down own brands and we can focus exclusively on our role as a software service supplier for casino, sports, payments, and platform.
“To sell our own brand Jetbull to AMGO is an important step for us to continue developing the market’s most competitive online gaming platform and no longer focus on being an operator. AMGO has the right setup for operating multi-brands in different jurisdictions, and we are sure that we will see a huge increase in Jetbull’s reputation as a strong brand in regulated markets.”
Mads Jørgensen, board member and director of AMGO, said: “We have enjoyed an excellent working relationship with EveryMatrix, and this agreement will take our partnership to the next level. We are very satisfied with this agreement and have set the strategy and performance targets to generate shareholder value.”
As a former Commercial Director for EveryMatrix and present Group CEO of AMGO, Nicolas Fleiderman, has a good insight into the newly acquired brand: “We have worked on this agreement for a long time and know exactly what synergies we can achieve to accelerate the growth and become more efficient. We have built up a new organisation that will focus on Jetbull and will continue to recruit talented professionals that can improve the performance.”
Viorel Stan, CEO of Jetbull, added: “There is great chemistry between AMGO and the Jetbull organisation and we will do our best to secure a successful transition. This transition will ease Jetbull’s goal of becoming a top player in all regulated markets targeted and continue the consistent YoY growth. EveryMatrix will continue as the main technology provider, and we will make sure that Jetbull is supported with the newest innovations to keep the brand at the forefront of the industry.”
The acquisition price of Jetbull was set at €2m – €1 million will be paid in cash and €1m in newly issued AMG.