Aristocrat looks to the future at ICE

Aristocrat ICE 2020
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It’s all about what’s next from Aristocrat in EMEA with the company showcasing its brand new Edge X cabinet with introductory slot titles FarmVille, Madonna and Mad Max: Fury Road, while the proprietary link brand Cash Express will be demonstrated on the new Gen9 MarsX cabinet, and the flame55 cabinet will display two new big licence themes, Billions and Zorro Wild Ride.

 

Aristocrat Technologies will be unveiling the next generation of premium licensed game concepts for EMEA casino floors at ICE London, combining a powerful mix of brand new platforms and pulsating new themes and base games to refresh existing installations.

“Aristocrat continues to invest heavily in design and development of new concepts, in innovative hardware, captivating content and in manifold licences that resonate with players the world over,” said Erik-Jan van den Berg, VP of sales and business development, EMEA. “This has resulted in class-leading performance data across multiple cabinet segments with not just one or two, but a handful or more of diverse premium licensed solutions to offer players a varied mix of engaging entertainment.

“We look forward to working with visitors to our stand at ICE, to help navigate through the vast choice on offer and identify which options will work best for their venues,” he added.

Following on from the recent triple launch of the cinematic Edge X, with introductory slot titles FarmVille, Madonna and Mad Max: Fury Road, three more spectacular globally-renowned licensed themes rolling out across the first three quarters of 2020 will also be on show. These will include: The Walking Dead III, Game of Thrones – Winter is Here and Star Trek: The Next Generation. Each Edge X title features a unique set of proven mechanics, packaged to deliver unparalleled player experiences.

One of Aristocrat’s most successful proprietary link brands, Cash Express is pulling into a new platform, the new Gen9 MarsX cabinet. The classic, locomotive-themed, four-level progressive link arrives in a new ‘Luxury Line’ livery with a range of video wall overhead display options and three popular base games, 50 Lions, Buffalo and TimberWolf.

The popular flame55 cabinet benefits from the addition of two new big licence themes. Based on the CBS/Showtime hit TV Series, Billions certainly lives up to its name with an industry-first Mighty Cash Triple Up feature that can result in up to a 1,000x multiplier. Zorro Wild Ride continues another hugely popular brand franchise, blending proven mechanics from at least four other successful licensed Aristocrat games.

The larger-than-life Helix Tower remains an imposing centrepiece for gaming floors and the eagerly awaited Dragon Tower Jackpots is the latest newly released theme. Gold Stacks 88 Link makes its Tower debut in the MarsX form factor, with two new base game themes, Royal Monkey and Turtle Kingdom, due for release in dual screen format. The first four Gold Stacks 88 linked games continue to deliver extremely strong performance in EMEA on both Helix XT and Arc Single portrait cabinets.

Still going strong five years on from its first reveal, Lightning Link benefits from the release or more new base games, with new mechanics designed to keep loyal devotees engaged, as does the similarly strong Hold and Spin portrait-format successor, Dragon Link. Both families also offer the option of higher denomination sets, especially designed for privée areas and particular currency markets.

STAND: S5-150


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