Material Girl: Aristocrat Technologies licenses Madonna brand for new slot game

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Aristocrat has licensed the Madonna brand for a new multi-game slot deal, and will unveil the first Madonna™ Slot Game this October at the G2E in Las Vegas.


Since arriving on the Hot 100 with “Holiday” in 1983, Grammy Award-winning, Rock and Roll Hall of Fame inductee Madonna has earned a total of 57 chart hits, including a record 38 Top 10 singles. The queen of pop also holds the title of the highest-grossing solo touring female artist in Billboard Boxscore history.

“Aristocrat aggressively pursues the absolute best and most iconic brands to inspire us to create games that help our operator partners give their players the most engaging and entertaining experience possible,” said Matt Wilson, Aristocrat’s managing director of the Americas.

“There is no bigger name in the history of pop music than Madonna, and we are thrilled to welcome the brand into Aristocrat’s enviable family of licensed product.”  

Each Madonna Slot Game will be themed with its own unique game play, inspired by and including Madonna’s popular hit songs from her most memorable eras.

Rich Schneider, Aristocrat’s chief product officer said: “We have been diligently working for months to create a slot game that perfectly encapsulates the essence of the Madonna brand, while also bringing an entertaining experience to players fueled by her landmark and groundbreaking music, coupled with video and exciting game play.”  

Aristocrat’s Madonna Slot Game can be found in booth #1141 at G2E, 3-5 October.


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