Asia Gaming will have its largest ever presence at ICE, with the company looking to promote the potential of its live dealer model in new markets.
[dropcap]R[/dropcap]eflecting Asia Gaming’s global ambitions, this February will see the company’s biggest ever presence at ICE where it hopes to build partnerships and offer a preview of its international expansion plans.
Already an established name in the Asia-Pacific region, the company will host a live Baccarat tournament on its stand at ICE with the aim of demonstrating the potential of the live dealer model, which is becoming increasingly popular in Europe after successes in the Asian markets.
“Live dealer online gaming is already a proven casino channel in the Asia-Pacific region and it’s now set to become one of the next big things in Europe and other international markets,” said Asia Gaming’s sales director, Kelvin Chiu.
“We see ICE as Europe’s premier international gaming show, providing the perfect platform to show the variety of live dealer games and white label solutions we can offer.”
High-quality live dealer gaming combines the excitement of the gaming floor with the convenience of online play. It is notably popular among younger demographics who, having grown up with video games, may see live dealer play as a novelty.
This year, we’re forecasting greater choice for live casino fans, along with enhanced social integration and more multi-platform play.
With modern land-based casinos tending to be social and leisure destinations, it also offers a more interactive environment, which can lead to enhanced brand loyalty and longer play times.
“Live dealer works because for many players gambling is a social pastime. They want to interact with the dealer and feel they are part of the game, while also having the convenience to play, hold and even change games with a single click,” explained Chiu.
Asia Gaming are forecasting a big year for Live Casino, with increased adoption in new markets and continuing growth in existing ones and the company will be showcasing a series of new games with variations on old favourites.
“This year, we’re forecasting greater choice for live casino fans, along with enhanced social integration and more multi-platform play,” Chiu added.
“This will help to introduce the concept to new markets and audiences, and we see massive potential in Europe for a high quality live dealer platform, both under our own brand and as a supplier to other online gaming companies.”
At the show visitors can try their hand in the Baccarat tournament, with prizes being awarded for the top performers at the end of each game, the company is hoping increased footfall can help boost product visibility at this formative stage in the market.