Asia Gaming Signals Global Ambitions with ICE Showcase.
[dropcap]O[/dropcap]nline gaming solutions provider, Asia Gaming, is showcasing its ambitions for global growth with its biggest ever presence at London’s ICE Totally Gaming. The company is looking both to build partnerships with other gaming brands and to preview its own international expansion plans.
The market leader for online gaming in the Asia-Pacific region will host a live Baccarat tournament on its stand as it aims to demonstrate the huge global potential of the live dealer model, which is becoming increasingly popular in Europe after developing a major following across Asian markets.
Kelvin Chiu, Sales Director at Asia Gaming, commented: “Live dealer online gaming is already a proven casino channel in the Asia-Pacific region and it’s now set to become the next big thing in Europe and other international markets. We see ICE as Europe’s premier international gaming show, providing the perfect platform to show the variety of live dealer games and partner solutions we can offer.”
“Live dealer works because for many players gambling is a social pastime. They want to interact with the dealer and feel they are part of the game, while also having the ability to play, hold and even change games with a single click. It’s a more interactive environment, with all the advantages of online play, and it’s set to become increasingly mainstream as social media video platforms, such as Facebook Live, continue to grow in popularity.”
High quality live dealer gaming combines the thrill of the gaming floor with the convenience of online play. It is particularly popular among Millennials who, having grown up with video games and graphics, see live dealer play as a novelty. With modern land-based casinos tending to be social and leisure destinations, it also offers a much more interactive environment, which can lead to enhanced brand loyalty and longer dwell times.