Authentic Gaming reaps rewards of its customer focused business model

It has been a busy few months for live casino pioneers Authentic Gaming, with the firm signing deals to integrate its full product suite with a raft of operators, including the Bethard Group and Mr Green.

Catering to both land-based and online gaming operators in terms of partnerships and revenue optimisation, the supplier’s innovative Authentic Roulette product enables land-based casino operators to live stream games taking place at roulette tables on their gaming floors to an unlimited number of online players via the Authentic Gaming network of B2B partners.

There are plenty of upsides for online operators, too, such as incremental revenues by offering a new and unique product to players that is highly sought after in today’s live casino market. The power and flexibility of the Authentic Gaming product suite has seen it launch with several tier one operators in recent months.

The company’s innovative product offering also includes Lucky Ball Bets, which offer pay- outs of up to 120:1.

Each operator and supplier also has access to Authentic LIVE! Entertainment, a unique platform that allows land-based casinos to live stream entertainment shows and performances to online players while they continue to wager.

This ground-breaking approach to live dealer has seen the company shortlisted for the Digital Gaming Innovation of the year Award at the Global Gaming Awards 2017.