SG Universe wins Global Gaming Award for Land-Based Gaming Innovation of the Year

Casino Review Scientific Games Award
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Scientific Games recognized in three additional categories including Land-Based Industry Supplier of the Year, Casino Product of the Year and Digital Product of the Year


[dropcap]S[/dropcap]cientific Games was presented with the Global Gaming Award for Land-Based Gaming Innovation of the Year for SG Universe during a presentation ceremony and luncheon at the Sands Expo during the Global Gaming Expo (G2E) 2016 last week.

SG Universe comprises three components: Mobile Concierge apps for the Android and iOS platforms, the Play4Fun Network platform, and Core Systems Integration technology. This omni-channel product suite allows for the merging of messaging, offers, loyalty accounts, points and promos and more, giving both operators and their players a one-stop shop for gaming experiences.  Components of SG Universe are currently deployed at more than 80 casinos around the world.

In a highly competitive category, the judges praised SG Universe for its benefit to land-based gaming operations. As the product develops and new features are commercialized, SG Universe will further enhance the ability for casinos to connect with their players.

Scientific Games chief executive officer and president Kevin M. Sheehan said: “It is an honor to be awarded Land-Based Gaming Innovation of the Year for SG Universe. This award demonstrates Scientific Games’ continual innovation in the mobile space to further assist casino operators’ efforts to maintain a close connection to their players. SG Universe is a prime example of how our interactive division is empowering customers with new ways to interact with their players at the casino, at home, and on-the-go.”

On presenting Scientific Games with the Land-Based Gaming Innovation of the Year Award, Gambling Insider Editor Alex Hammond said, “Congratulations to Scientific Games for its win for SG Universe. This is the second mobile product that has won an award in a land-based product category, which again demonstrates how much importance the judging panel and the wider gaming industry as a whole believe these products will have of the development of the land-based casino industry moving forward”.

Scientific Games also garnered top three finishes in three additional categories, including “Land-Based Industry Supplier of the Year”, “Casino Product of the Year” and “Digital Product of the Year”.

The Global Gaming Awards program is among the gaming industry’s most prestigious as respected CEOs and senior executives from within the industry select the winners.

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