BALLY WULFF introducing the LUX Generation to ICE

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Armed with creative concepts and its new product line, BALLY WULFF is set to appear as an exhibitor at the ICE Totally Gaming trade fair in London in 2018.


From 6-8 February, the long-established company will be exhibiting an impressive product portfolio for the international market at stand no. N4-260.

In autumn 2017, the Berlin gambling machine manufacturer launched the LUX housing generation on the German market. A success across the board, and one that ICE visitors from all over the world can now see for themselves. Interested attendees can test the new games packages at their leisure or explore the many sophisticated technologies behind the LUX housing components, for example the innovative SmartLight system, in a relaxed atmosphere.

Industry players can also look forward to seeing the latest trends for the Spanish market. Alongside Germany, Spain is the most important marketplace for the renowned company.

Since entering the market over ten years ago, year on year the Berlin-based company has gone from strength to strength, steadily increasing BALLY WULFF’s brand presence.

Export manager Willem Korteweg says: “We are looking forward to continuously increasing BALLY WULFF’s market share in conjunction with our partner UNIDESA in Spain. However, identifying new target groups and markets is also a key element for us, which is why ICE is extremely relevant.”

In addition to innovations for the terrestrial market, BALLY WULFF continues to operate successfully within the online segment and will be showcasing its creatively implemented games to the industry audience in London. The company already has over 50 games to exhibit here, with more in the pipeline for 2018.

For this year’s trade fair appearance, BALLY WULFF has also brought a new stand designer on board. With its fresh design and large-scale concept, the two-storey stand creates the perfect setting for an attractive product presentation.

“In previous years, our presence at ICE has proved to be an important waymarker. We are looking forward to the opportunity to present our creative hardware and software solutions to the international market in London once again.” said Lars Rogge, managing director of BALLY WULFF.

Stand N4-260

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