BALLY WULFF expands international reach with new appointment

Casino Review - Bally Wulff Luigi Limido
Share this article

The leading manufacturer, BALLY WULFF, has appointed Luigi Limido to increase its penetrative power and expand into international markets.


BALLY WULFF has increased its market strength in the international arena with the new appointment of Luigi Limido who will be responsible for business development within markets outside Germany.

The long-established company claims it wants to continue its emphasis on smart collaboration and strategic business relationships for its expansion into foreign markets. “This way, we are able to ensure products that are specifically tailored to each target group,” explains export manager Willem Korteweg.

In recent years, for example, the company has been able to improve its established presence in the Italian and Spanish markets through collaboration with market leaders such as Favola and Elettronolo in Italy and the Spanish industry giant Unidesa. In addition to developing these collaborations, the Berlin company is also seeking to increase awareness of key opportunities and possibilities, recruiting Luigi Limido to increase its reach within the export business.

With over 20 years’ professional experience gained in a wide variety of business sectors, Luigi Limido brings his experience as a strategist in marketing, sales and management consultancy to the company. He said: “My role at BALLY WULFF will be to work together with our partners in Spain and Italy to ensure the growth of the BALLY WULFF brand there. I will also be focusing on identifying new markets as well, however. I am here to strengthen the BALLY WULFF brand within the international arena, enter new markets and thus secure our economic future.”

Commenting on the company’s latest appointment and future strategy, Willem Korteweg concluded: “It’s full steam ahead for expansion, BALLY WULLF has big plans!”

Share this article