From BBi to iGT - GB Media on the name of the game

GB Media discusses its rebranding and how, despite its new name, it will maintain the same ethic it’s become renowned for within the industry for over 15 years.

Some of our more alert readers will notice a difference to the masthead this month. Nothing significant, just a switch from Betting Business to iGaming Times.

Reason? Moving with the industry, a resonance with the market - it probably needs very little explanation to a savvy, marketing led business community such as ours.

BBi has been serving the sector for over 15 years, one of the longest running and established betting titles in the world.

And in that time, the marketplace has changed dramatically. There’s a new, emergent dynamism that’s driving a fresh vision which is sweeping through all sectors, lifting the traditional base to new levels and asking searching questions as to how we can entertain a gambling and gaming community better.

iGaming Times reflects that vision, using a tried and tested ethos: top quality analysis and a commercial reach that helps our partners move their business forward.

The new name signals the next step forward for the GB Media group which includes our sister titles Casino Review and Coinslot International - who combined publish almost two international gaming and gambling publications each week of the year, three daily gaming websites, and everything else that entails.

There will be no gaming and gambling sector left unnoticed by iGaming Times; it will seek to feature every element that makes this industry operate. It will be your business newspaper for the sports-betting and iGaming industry.

This article was originally published on www.betting-business.co.