The BetConstruct model is an impressive one – and has been making inroads in the sportsbetting arena around the world. Asia’s a tough nut to crack, but if anyone can do it, BetConstruct can. George Voyatzis, commercial director, took time out at the MGS Entertainment Show to explain why.
[dropcap]G[/dropcap]aming solutions heavyweight BetConstruct have an Asian theme in mind, not just in product terms, but also in market terms. Which explains the recent opening of offices in Taiwan where the company is aiming to increase their presence in the Asia-Pacific markets and looking to expand further in the near future.
BetConstruct’s commercial director, George Voyatzis, believes the region to be ideal for development – if a company can effectively regionalise its products.
“There are obviously the big operators, but in terms of volume of population and variety it is not saturated and is a real opportunity for us,” said Voyatzis.
“We have looked, and are continuing to look, to customise work in terms of translation and markets. We are very much focused on the product to develop it further.”
The future is the iGaming sphere and most predominantly where we would be unique in Asia is in our core product, which is the sports betting.
As a provider of software solutions Voyatzis believes BetConstruct has a great deal of flexibility when dealing with international markets and various regulatory frameworks.
“We aren’t reliant on any data providers so we can expand the portfolio with great ease, so that’s really where we’ll be strong,” he explained.
Although established as a provider of online and land-based solutions, BetConstruct are always looking to innovate further.
“The future is the iGaming sphere and most predominantly where we would be unique in Asia is in our core product, which is the sports betting,” Voyatzis added. “That is where we are very strong with over 30,000 live events every month.”
With this in mind, Voyatzis was keen to explore the opportunities for MGS Entertainment Show to facilitate a crossover between the online and land-based sectors. A message the organisers will undoubtedly be keen to hear, with show owned and run by the Macau gaming trade association MGEMA.