Betsoft Gaming has reiterated its commitment to new markets, signing a long term content agreement with Hungarian online operator Grand Casino.
The agreement is extensive; Grand Casino will integrate all of the firm’s AAMS-certified games, which includes many noteworthy titles from the Slots3 collection.
Newly established as an online operator, Grand Casino shares its name – and a parent group – with a long-established, land-based casino in its native Hungary. This heritage was critical to the company earning accreditation from the country’s governing body, since the Hungarian online market is tightly regulated, with extremely high barriers for new entrants.
Today, Grand Casino is one of only two online operators catering to Hungarian players, and the company intends to lead by example when it comes to user experience, as Aaron Axisa, Account Manager at Betsoft explained:
“With a team of international iGaming veterans, supported by more than twenty years of land-based experience at the group level, Grand Casino recognises the importance of not just acquiring new players, but keeping existing ones engaged. At Betsoft, we believe strongly in rewarding players with exciting experiences they will not find anywhere else, so we are thrilled to be able to work towards this shared goal with a partner who shares our principles.”
Under the terms of the agreement, Grand Casino will also integrate new AAMS-certified Betsoft games as they are released, providing a reliable flow of new content in a rapidly-emerging market.
“We have a cast-iron commitment to creating the best possible player journey, through continuous product innovation,” explained Shanta Segabon, Grand Casino’s Chief Marketing Officer. “As early entrants to a new market, our success will be determined by two factors: how well we satisfy and retain players, and our ability to partner with first class content providers like Betsoft.”