UltraPlay pioneer live betting for FIFA Interactive World Cup

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The advanced betting provider UltraPlay, has announced that it will provide live betting for the Grand Final of the FIFA Interactive World Cup 2017, running from the 16th to the 18th August in London. The company will offer live betting of the event, which is not currently covered by other providers.

Known as the largest gaming tournament in the world, FIFA Interactive World Cup is an official FIFA tournament organized in cooperation with EA Sports, the sports video game provider. During its 13th edition, 32 Grand Finalists will run to become football’s next virtual world champion, competing across PlayStation4 and Xbox One.

Peter Ivanov, Head of eSports trading at UltraPlay said: “Led by the mission and experience of building a betting brand that appeals to eSports fans, UltraPlay is constantly improving its eSports odds provision and betting options to offer next level of gaming experience.

“That was the core idea behind the company’s decision to become the first iGaming provider offering live betting on FIFA Interactive World Cup Grand Final – the highly ranked and prestigious international tournament followed by millions of fans worldwide.”

According to UltraPlay’s analysis, FIFA holds great potential to have a leading role on the eSports betting scene. This includes insight into the game itself, as well as in-depth knowledge of the other participants in the tournament, regarding their playing style, strengths and challenges.

Online operators using UltraPlay’s advanced betting solutions, such as VitalBet, Ebettle and Loot.bet, will have an exclusive live betting option available for all FIFA Interactive fans and punters worldwide.

UltraPlay is constantly enriching its eSports live betting coverage of events and games. The company has recently added live betting on Heroes of the Storm which has recorded a great success over the eSports betting audience.

This article was originally published on www.betting-business.co

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