Bodog will be a master sponsor of the Copa do Brasil in a seven-figure deal.
The competition is the most significant club competition in the region and marks the company’s first Brazilian football-based marketing venture.
Sergio Campos, partner and director, Klefer, said: “Becoming a Master Sponsor of Copa Continental do Brazil, opens up Bodog to a huge and relevant audience in the region. We are thrilled to have the opportunity to work with such a creative and daring brand like Bodog.”
Spokesman for the Bodog brand, Ed Pownall, added: “There’s no doubt that the Brazilian market is the ‘next big thing’ in our industry and we wanted to launch our brand into the region with a really big splash and quickly identified the Copa do Brasil as the perfect vehicle.”