With its position as one of the world’s leading independent software developers firmly intact, the dawn of this new decade is a key turning point for the entire BOSS. Gaming Solutions enterprise, according to CEO, Jeff Letlat. Encompassing new geographical partnerships, cross-sector expansion and a strong Customer First approach, 2020 is set to let the whole industry know, who’s the BOSS…
Since its inception, BOSS. Gaming Solutions has become renowned for delivering its principal gaming platform, sportsbook and betting services, land-based casino software, affiliate system, payment solutions, own online casino slots and White label solutions. As the company enters 2020, its focus on growth will be threefold: building relationships in new markets, investing in Sportsbook and developing its online slot development studio, ThunderSpin.
“Expansion is part of the growth and a desire to explore further grounds has always been our goal,” explained Letlat. “At this point we aim to deepen our roots in Europe where we already have a successful operation whilst we keep our appetite open for LATAM & Asia.
“As a group, BOSS. Gaming Solutions is gaining more value knowing that we have launched our gaming studio ThunderSpin where the games are already live for many of our partners in Asia, LATAM as well Europe. Regarding our White Label services, our aim is to add Sportsbook by the end of Q2 which will definitely add more value and maturity to our products and increase our resources in our HQ of Malta.”
This year marks a major landmark for the group with the company’s casino brand celebrating five years in 2020, alongside a number of key launches set to shake up the online and land-based sectors throughout the year. “BossCasino.com’s five year anniversary is a big milestone for the brand,” added Letlat. “Going forward we will also be establishing a presence in LATAM where we offer our White Label services from Q4 2020. As per ThunderSpin.com our main focus is to solidify roots in Europe as well as testing the environment in Asia.”
Following his appointment as CEO in 2019, Letlat has consistently heralded the importance of a Customer First strategy for the company explaining that customer centricity is not just about offering great customer service, “it is offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process”. As a core mantra of the business, this focus will continue throughout the company’s ongoing game plan in the decade ahead. Letlat said: “We wholly understand the audience we are targeting and by bringing a customer centric mind-set to every team whilst maintain innovative ideas, we will definitely fulfill our players needs and continue to give them a great gaming experience.”
In addition to bringing heightened attention to the customer journey across all the company’s brands in 2020, BOSS. Gaming Solutions is also keen to counteract the big issues facing the industry. Commenting on where he sees the main concerns rising from, Letlat said: “Legislation & regulation are definitely getting tighter. However, as a brand we embrace it and support it 100 percent as it keeps the industry healthy for the providers, operators and players. Besides this, there are a few big markets which are being saturated and unfortunately this impacts negatively on the industry as it fosters a quantity vs. quality approach. At BOSS. Gaming Solutions we intend to maintain our consistent quality approach towards our clientele.”
Having been a key figure in the gaming spectrum for more than a decade, Jeff Letlat is keen to foster change as BOSS. Gaming Solutions’ CEO, stating last year how he wants the brand to be recognised as “new, innovative, breaking stereotypes and impressive”. With all its core products and solutions set to expand both in terms of their goals and their geographical position, Letlat is forthright about the company’s continued focus on invention as they continue to establish themselves as a world-class player.
“Innovation does not have limits and that is the beauty of the gaming industry,” he said. “A year ago, we were a casino platform provider barely known in the industry, yet today we are a fast growing company which covers all aspect of gaming: Games Studio, White Label Provider and an Operator with multiple licenses. Of course this success is the result of hard work and the right team allowing us to deliver quality products to our partners and players who have shown their satisfaction by keeping loyal to us and recommending us.”
He concluded: “We believe in innovation as long as it contributes to a better User Experience hence why this year we will launch Sportsbook across our brands and continue our growth in markets such as Asia, Europe and Latin America. As an independent studio, our approach is a very simple – we will deliver a modern approach with maximum entertainment.”