Bragg Gaming has acquired Wild Streak Gaming, a Las Vegas-based content creation studio specialising in casino slot games.
The igaming technology and content provider signed a purchase agreement to acquire all of the outstanding membership interests of Wild Streak in a cash and stock transaction of around $30m.
Wild Streak has created games for the largest US land-based slots manufacturers and designed the games and mechanics behind several well known land-based slots titles and brands, together with successful games in both social and real money on line casinos.
The company has a library of land-based content which will be customised for the US online market, while building upon existing high performers such as Dragon Power.
The firm’s founder and CEO Doug Fallon – a land-based slot designer with over 20 years of industry experience – will join Bragg as MD of group content. In the role, Fallon will play a key role in leading Bragg through its US content creation strategy while also collaborating closely with the company’s European development staff to facilitate the cross-selling and repackaging of Bragg’s proprietary European content for US operators.
“We expect this transaction to be materially enhancing to both revenue and EBITDA in the first full year of owners hip, as well as strategically compelling given Wild Streak brings a wealth of US market casino games insights in to the group, including valuable game designs, advanced game mechanics and features that are specifically tailored for and proven in the US market,” said Richard Carter, CEO of Bragg Gaming.