BtoBet has hailed this year’s ICE Totally Gaming as a success with the company showcasing AI platforms and participating in ICE VOX conferences.
[dropcap]T[/dropcap]he iGaming operator, BtoBet, claims that ICE 2017 exceeded the company’s expectations in terms of the interest in their product launches on the showfloor.
BtoBet were also chosen to take part in events across ICE as experts in the industry, including at ICE VOX and the exclusive Microgaming yacht-conferences.
Discussing the balance of the three-day ICE show, BtoBet’s CEO, Kostandina Zafirovska, said: “Enthusiastic attendees experienced trial runs of the Augmented Reality potential and took part in BtoBet’s Virtual Assistant S1mOne demonstration, participating in her show, interacting, taking pictures and having fun with her,” she added. “Operators had the opportunity to see how BtoBet’s sophisticated technology can provide the perfect integration between the A.I. platform and the behaviour of the player, suggesting the best games and events at the ideal time to each player – through the Recommendation engine – and catch the trend of Augmented Reality to improve and speed up new marketing strategies, providing players with the most advanced and exciting gaming experience on the market.”
Zafirovska was also the technology speaker at the panel ‘The Future of Trading: innovation at the Door’, during BetMarkets session of the ICE Vox Conference – sponsored by Sportradar.
Commenting on the panel, she highlighted: “We had the occasion to show the urgent need of innovation and the intelligent platform in the betting industry to manage risk and trade in an effective way, monitoring player behaviour and preventing fraud with immediacy.”
In addition to this, BtoBet’s chairman Alessandro Fried was selected as an expert speaker for the exclusive Microgaming yacht-conference on the Sunborn London at ExCeL. The session, organized in partnership with Microgaming, focused on the African Market, and showed operators ready-to-use tools, technology and opportunities to differentiate their brand and expand their business from retail to mobile.
This article was originally published on www.betting-business.co
