Caesars Entertainment Corporation has announced that it has entered into a non-binding letter of intent with Meraas Holding to manage two luxury properties at the Bluewaters Island development in Dubai.
Later this year the Las Vegas-based entertainment operator is expected to take operational control of Caesars Palace Bluewater Dubai and Caesars Bluewaters Dubai, with both being the company’s first foray into non-gaming resorts.
“Through our collaboration with Meraas, we anticipate Bluewaters Island will evolve into the region’s top hospitality, dining and entertainment destination,” said Mark Frissora, president and chief executive officer of Caesars Entertainment. “This project represents Caesars’ ability to focus on our strengths in hospitality as well as reinforce our commitment and capacity to establish brands in new global markets.”
This development further embodies Caesars Entertainment’s current growth strategy, which among other projects, has seen the operator begin development on an integrated resort in Incheon, South Korea, announce plans to build a meetings and conference centre in Las Vegas and break ground on a Harrah’s branded facility in Northern California.
With Dubai fast becoming one of the most prominent leisure destinations in the world, the partnership with Meraas is a mutually beneficial one. “Meraas is dedicated to implementing the vision of our wise leadership and consolidating Dubai’s status as a global tourist destination in line with the Dubai Tourism Vision 2020,” said His Excellency Abdulla Al Habbai, group chairman of Meraas.
“We are creating unique experiences and leveraging strategic partnerships to showcase the best of what Dubai can offer to its visitors.
“The landmark arrangement with Caesars Entertainment, which aims to establish Bluewaters as a world-class tourist attraction with exclusive international entertainment opportunities, is a significant achievement for the emirate’s thriving hospitality and entertainment sectors.”