By way of a new agreement with interactive terminal developer Gamblit Gaming, Caesars Entertainment says it will be the first US operator to offer players a skill-based gaming experience next month.
[dropcap]C[/dropcap]aesars Entertainment is set to be the first major US operator to institute skill-based gaming stations, after the company announced it had signed a new supply agreement with Los Angeles-based skill game manufacturer Gamblit Gaming.
Caesars said that Gamblit’s Model G and Tristation positions would be introduced to one of its casino floors in southern California next month – with additional units scheduled for delivery to other properties throughout both California and Nevada before the end of the year.
Caesars’ Harrah’s Rincon resort has been earmarked as the debut location for the new interactive tables – which will feature a word matching game as well as Gamblit’s animal-based picture-matching title Match 3. The tables will also subsequently offer for-money versions of current leading video-game titles Catapult King and Into the Dead.
The operator said that the new gaming stations would be offered in “dedicated entertainment spaces,” several of which would be trialled across Caesars’ flagship properties in Las Vegas. If the trial is successful, Caesars said it plans to order 125 Gamblit tables for the Nevada market with an additional 100 positions earmarked for distribution elsewhere across its portfolio.
“Our agreement with Gamblit and the introduction of their skill-based gaming positions to our casinos are key milestones in our gaming innovation strategy and demonstrate progress towards creating the ‘Casino of the Future,’” said Mark Frissora, president and CEO of Caesars Entertainment. “Caesars is proud to be first to bring these innovative games to our customers, and we plan to make skill-based games an increasingly important part of the gaming floors.”
Meanwhile, Gamblit chief executive Eric Meyerhofer said: “We wanted to start our landmark transformation of gaming with Caesars Entertainment as their forward thinking strategy, innovative moves and wide reaching influence among consumers perfectly aligns with our objective to revolutionise the casino floor.”
Our agreement with Gamblit and the introduction of their skill-based gaming positions to our casinos are key milestones in our gaming innovation strategy and demonstrate progress towards creating the ‘Casino of the Future’
Frissora himself has been a vocal proponent of increased interactivity in slot machines. Addressing a seminar audience at G2E 2015 last September, he cited his experience of his millennial-aged children as having convinced him that “these games need to change.”
Frissora went on to reveal that Caesars planned to experiment with bespoke skill-based gaming zones, which he claimed would function as “a casino within a casino.”
As for the specifics of Gamblit’s technology, the company’s marketing manager Darion Lowenstein has claimed that the gameplay focus intentionally falls more on the side of fun than of hard-gambling.
“We’re more of a social, interactive experience where the player, [is] inherently more focused on ‘Did I beat the boss? Did I get to the next level?’” he told video game B2B news site gamastura.com in July. “The wagering proposition almost becomes kind of secondary to that experience.”