Caesars Entertainment has opened doors on its first non-gaming properties in Dubai. All based on the Bluewaters development the resort-style venues represent not only a new market entry for the multinational but also a change of tact in terms of offering.
“These resorts mark the opening of our first non-gaming resorts and demonstrates the strong demand among developers and guests to see our flagship brands brought into new global markets,” said Mark Frissora, president and CEO of Caesars Entertainment.
Dubai has quickly grown to be one of the most profitable leisure markets in the world and although gaming is strictly prohibited it is not beyond the realm of possibility that rules may be relaxed in the future. The ability therefore for Caesars to position itself well in the
region is invaluable.
“In collaboration with Meraas Holdings LLC, this project is the first of several that will pair our decades-long leadership in the hospitality, entertainment and culinary spaces with trusted partners around the globe to drive expanded growth and guest satisfaction for many years to come,” added Frissora.
“Bluewaters Island is a truly unique space where guests will find that our offerings are synonymous with the quality hospitality, din- ing, spa and entertainment experiences that have helped establish Caesars as one of the most respected and recognizable brands in the hospitality industry,” said Bob Morse, president of hospitality at Caesars Entertainment. “These openings set the stage for Caesars to continue to expand the reach of our brands into global gateway cities.”