Cherry announces new independent B2B business area, XCaliber

Casino Review Cherry XCaliber
Swedish gaming company Cherry has invested in a gaming technology B2B business area called XCaliber to support the company’s growth within the industry.


[dropcap]C[/dropcap]herry has launched a new fully independent gaming technology B2B business area named, XCaliber.

The new service will allow the Swedish company’s gaming platform and technological services to be sold directly to partners and operators.

XCaliber will also provide improved ability for the company to invest in it’s multi-brand strategy and focus on creating additional shareholder value and growth.

Fredrik Burvall, CEO of Cherry AB (publ) said: “XCaliber will continue to support Cherry to grow faster than the market and we now have five business areas with different diversified revenue streams which is following the strategy we rolled out two years ago. This also enables the entrepreneurs Cherry have within the company to expand and grow within the Group.”

Cherry claim that XCaliber will also feature its tracking software tool, Omarsys, and work closely with the company’s existing brands via its gaming platform.

Jonas Wåhlander, CEO of the Cherry iGaming, said: “Having invested heavily in our technology over the past few years, the launch of XCaliber is the natural next step for the Cherry Group. We know our tools and infrastructure are market-leading propositions and we’re thrilled that we can now share them with the rest of the industry. XCaliber will continue to generate direct and incremental value to Cherry iGaming’s brands, as well as for incumbent and future business partners.”

XCaliber will be headquartered in Malta with a supporting tech team in Poland and will be headed up by Cherry iGaming CTO Dario Arruda.

Commenting on his new role as CEO of XCaliber, Dario Arruda, said: “We’re really excited to be launching XCaliber. A huge amount of work and investment has gone into our technology and we are constantly pushing for further technological innovations. It makes perfect sense to make these solutions available to partners who know that they will have access to the same technology platform, services and potential that have helped make Cherry iGaming’s brands to grow so successfully. Our approach has always been to do well by doing good and we see growth and profit as a natural by-product of success.”


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