Comtrade Gaming will supply its new iCore solution, which it claims is investment in driving competitive advantage, to Bet Arena following the deal.
The leading technology provider to the gaming industry, Comtrade Gaming, has confirmed it will supply retail betting and gaming provider Bet Arena Interactive with the iCore – The Enterprise Gaming Platform back-end solution.
After a detailed market search, Bet Arena Interactive is thrilled to work with Comtrade Gaming as our platform and technology provider
Bet Arena, a prominent operator in Romania and part of the industry leading Superbet Group, will benefit from Comtrade Gaming’s online gaming platform which manages multi-channel operations to integrate retail and online operations. The company claims the iCore specialises in identifying key player segments, automating multi-channel bonusing and contains a business intelligence back office to support management strategies.
“We are very excited to be selected as Bet Arena’s long-term strategic partner,” explains Steven Valentine, Director of Interactive at Comtrade Gaming. “Bet Arena has ambitious plans for online growth and their business objectives will now be backed by our advanced platform capabilities. We are totally focused on platform technology and our ability to adapt to individual client needs proved to be a key factor in the deal.”
Comtrade Gaming’s iCore system is scalable for the highest player volumes and contains a centralised data warehouse for player data, campaign analysis and business reporting.
“After a detailed market search, Bet Arena Interactive is thrilled to work with Comtrade Gaming as our platform and technology provider,” explains Tudor Iliescu, Bet Arena Interactive’s CEO. “Comtrade Gaming not only anticipates industry developments on both player and business fronts, but is committed to a partnership style approach, which is essential to our continued success.”