With the pace of consumer change only ever quickening the need to keep igaming operations innovate and agile is of paramount importance. IGaming specialist Digitain comments on this.
Digitain: The Importance of Innovations in iGaming
“Like in technological sphere, innovations in iGaming are gaining momentum. New products are being offered, and the old ones are getting updates or a moved off the shelf. But many of these innovations happen thanks to technological advancements. That allows for the development of many new tools and techniques, which when applied to iGaming sites and platforms, take the experience to a whole new level. And not only that, but the latest developments in technology are making the entire iGaming industry grow exponentially. Numerous reports predict that the global iGaming industry will be worth over $45bn.”
Challenges in iGaming
“As the iGaming industry grows, so does the competition. With new online gaming operators and online gaming software provides emerging on a daily basis, it’s become a real challenge for companies in the industry to gain a digital edge. Staying competitive relies on the ability to innovate and offer player a completely immersive, multi-channel experience. Creating great games is not enough on its own. The games and the online gaming platforms must be supported throughout the promotional mechanisms, and offer and evolving entertainment functionality. Usually, this requires having a collaboration between all departments, internally and externally, and setting clear, realistic outcomes. For many companies this translates to creating new fun games, along with gamification features to the older offering. And additional, cutting-edge concepts and omni-channel support.”
Innovation through Adaptation
“The last several years have brought rapid growth to the digital space. Players have become so attached to their mobile devices that playing games on them is a given. Knowing this allows content creators and online gaming software providers to move development boundaries and create completely new experiences for players.
“One of the biggest challenges that iGaming is facing are the incomplete experiences that players are offered across channels. Instead of being able to enjoy their favourite games on desktop or mobile device, and have a seamless experience, that allows game progress and earning rewards across all platforms, players are often forced to start over when switching devices. This ideal experience is not beneficial only to players, but also to iGaming operators. That way they will have a complete view of the players, their behaviour and preferences. And this holistic view can be used to offer them a more robust and personalised loyalty programs.
“Another challenge that online gaming operators face is the evolution of players. Consumers are getting more “game intelligent” and know what kind of games and experiences they want. With so many choices, operators can’t afford to have boring games because that will lose them customers. Players look for entertaining experiences and significant gratification. And online gaming providers need to ensure that’s what they provide to players.
“One way to do this is find new and innovative ways to stay aligned with players’ changing demands and preferences. Players have to be at the centre of online gaming software providers’ ideation process. Since consumers expect digital and mobile options for nearly all aspects of their lives, it’s mandatory for online gaming software developers to create solutions that meet these expectations. Moreover, these solutions need to accommodate the needs of global audiences, including their gaming preferences and payment methods.
“New technologies and social media continue to influence iGaming. Making staying ahead even harder. The key is to constantly evolve and create new gaming solutions for players. To do this, iGaming software providers need to leverage the team’s creative gaming and technological expertise to provide evolving, innovative gaming moments. A major part of the process is setting clear understanding and expectations between the marketing and development teams. None of the digital growth is slowing down, so iGaming operators need to offer their most compelling options to players to keep them engaged and entertained. Creating a strong relationship and fantastic gaming experience on all devices should be the main focus and key driver of growth and innovation.”
Innovation is Key for Success
“Operators must be smart as they plan their future development. They have be on the lookout for new technologies and changing trends. Giving players what they want is the definition of success, and only those who can maximise their potential through innovation and adaptation will succeed in the iGaming industry.
“Introduction of innovations and new technologies, whether gradual or disruptive, is essential for expansion and growth of iGaming operators. The digital landscape changes and shifts continuously, and the ripples impact the iGaming industry as well. One way to stay on track and not lose course is staying focused on updating games and platforms regularly to keep them working seamlessly with modern technology. All the while, working on the creation of new, innovative products.”