DRGT: Boosting customers business comes first

Casino Review - DRGT: Boosting customers business comes first
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Building on the success of 2016, DRGT aims to help clients re-energise their gaming floors via its dynamic, operator-configurable products at this year’s ICE.

[dropcap]B[/dropcap]uilding on the success of last years’ show, DRGT is preparing to exhibit its full range of products and solutions at ICE 2017.

With casinos putting more emphasis on understanding their customers and improving their experience, DRGT focuses on offering marketing benefits that allow casinos to communicate and better understand how to interact with their customers.

“The show will offer operators a fantastic opportunity to see what a company with vast experience in system innovation can offer the gaming industry,” said Jurgen De Munck, the company’s co-founder and CEO. “DRGT invites all operators to come and explore ‘Your Next System.’”

The company is set to attend this year’s ICE on a high following a number of successful new partnerships and deployments during the last 12 months.

Continued growth in South Africa saw DRGT further its partnership with Sun International, with the introduction of the Lions Share Wide Area Progressive (WAP).

The multi-level, linked jackpot, running over a total of 150 machines across 12 sites, was designed exclusively for the group.

Long standing customers in Belgium and Switzerland continued to reap the rewards of the most reliable, cost efficient and scalable system in the market.

In 2016 they were able to take advantage of the drPlayerTracking, drBonusing, drJackpots, and drReports allowing for further engagement with their players and improving their overall experience at the casinos.

The Swiss market also saw one customer receive Europe’s biggest ever slot machine jackpot win running on DRGT’s drWideArea system across a number of casinos in Switzerland.

DRGT expanded its presence further in the Romanian market as over a 1,000 slot machines started using the system.

This marked another step forward for the company, with DRGT closing the deal through the allure of  its server-less technology and simple, efficient installation.

In the latter half of the year, DRGT signed a significant agreement with Paf, one of the most recognisable casino brands in Europe, for installation in 2017. The operator saw the advantage of working with a supplier dedicated to the systems market and our team of industry experts.

In the Central and South American markets, DRGT made further strides, opening an office in Mexico and installing the system on 500 machines in the first month.

Whilst in Peru operators looked for further enhancement installing the drScreenMicro in several locations. The drScreenMicro offers venues an affordable solution to add individual full colour player tracking displays to machines. This allows players to monitor their casino points and tier levels, along with statistical win data on the player, the machine they are on or the whole casino floor.

2016 was not just about management systems for DRGT; Grand Casino Brussels introduced BlackJack11’s, a new side bet game which links the side bet jackpots across tables on the casino floor.

The progressives and prizes are operator selectable, so the casino is able to adapt them to their target player type.

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