Tapping Reno’s re-emergence as a vibrant and growing economy, Eldorado Resorts is upgrading itsgaming properties in the city.
William Hill Resorts, the Reno-based operator of seven casinos across five US states, will invest more than $50m (E46m) in facility enhancements to Eldorado Reno, Silver Legacy and Circus Circus Reno.
The company’s master plan for the three connected properties, which span eight city blocks in downtown Reno, will be phased over the next three years. In addition to the renovation of over 4,100 guest rooms, each of the three resorts will introduce new restaurant concepts, reinvigorated nightlife and resort amenities, including a new full service luxury spa.
“Downtown Reno’s renaissance and re-emergence as a vibrant growing economy has been remarkable and as the leading gaming and lodging operator in the market Eldorado Resorts has and will continue to benefit from the increased economic, tourist and local activity,” said group chairman and chief executive officer,Gary Carano.
“Eldorado is a legacy operator in the market, having owned and operated Eldorado Reno since 1973. We acquired the remaining 50 percent interest in the Silver Legacy Resort Casino Reno, as well as all of the assets of Circus Circus Reno last summer based on our extensive knowledge of the Reno market and the surrounding region and the emerging recovery, which is attracting new businesses that are catalysing long-term economic support.
Alongside the hotel room upgrades, highlights of the reinvestment for Eldorado’s Reno tri-properties include an all-new, 8,500sq.ft William Hill Race and Sports Book at Silver Legacy. The $2m (E1.8m) project, which opened on September 8, features two state-of-the-art HD LED walls and 167 seating positions.
Eldorado’s iconic Fountain of Fortune will also undergo cosmetic enhancements.
At Circus Circus, meanwhile, the Carnival Midway attraction is being transformed with a “whimsical European” theming. Featuring a variety of performers, entertainment and games of chance, the venue will create a new sense of wonder by highlighting the clowns, acrobats and artists at its epicentre.
“The master plan will allow us to further integrate the guest experience among our three connected properties to deliver an enhanced and seamless luxury resort environment for our valued guests,” Carano said. “We are excited to be starting construction later this year which will also contribute to the market’s employment and economic strength and believe that all of our constituents, including guests, employees, shareholders and the local market will benefit from our strengthened Reno operations.”
The Reno properties’ upgrade announcement comes on the heels of the company’s recent agreement to acquire Isle of Capri Casinos for $1.7bn (E1.5bn), which, upon closing, will further diversify Eldorado’s operations with the addition of 13 new properties.
