EveryMatrix launches new bonus system with PlayFrank.com

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EveryMatrix has launched its second generation of bonus system with PlayFrank.com.

The second instalment of the Unified Bonus System (UBS) is a modular bonus system to create, manage and report on “bonusing” for casino and sports products. It is designed to help operators combine bonus programs and promotional packages activated by various triggers.

PlayFrank casino places its bets on gamification and builds on players’ loyalty with tailored bonuses or rewards.

To maximize retention, PlayFrank introduces a unique levelling system in which players decide when and how they get their rewards by acquiring experience as they play and level up the custom Reward Tracks.

Tracks are designed to give all players the choice over which rewards are right for them.

Sam Smit, PlayFrank head of marketing: “We recently launched our new gamification features based on UBS. UBS provides us with innovative tools which we use to reward players based on their gameplay.

“The innovative technology and flexibility contribute to tremendous Bonus possibilities. With easy API triggers, we can instantly reward our players while playing their favourite games and extend their gameplay.”

The UBS is a stand-alone and product neutral bonus system, which allows for cross-product bonuses that can be wagered on both casino and sports. CasinoEngine, which provides PlayFrank with casino games, now benefits from EveryMatrix’s second generation bonus tool that brings unprecedented flexibility.  

UBS allows operators to stay in control by managing campaign costs, grant counts, maximum bonus release amount and define a permitted bet amount range for each and every bonus program, and configure how breaching bets should be handled. UBS also offers sports bonuses and free bets with deep configuration of the sports, leagues and even specific events that the player can bet on.

Ebbe Groes, EveryMatrix CEO, added: “At EveryMatrix, clients are always at the centre of everything we do. Seeing our latest developments through their experience, offers us a new perspective of the services that we offer. The launching of the Unified Bonus System solidifies and enhances our position in the industry, by providing our clients, like PlayFrank, a very comfortable service encounter in order to serve it further to their audience.”


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