FireKeepers Casino Hotel chooses Scientific Games to power sports betting and iGaming

FireKeepers deal Scientific Games
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Scientific Games will provide its sports betting and iGaming solutions for players at FireKeepers Casino Hotel in Michigan.


FireKeepers Casino Hotel in Battle Creek chose Scientific Games to provide sports betting and iGaming to players in Michigan, following the passage of a bill legalising sports and online casino betting in the state.

Scientific Games will launch retail sports betting at FireKeepers Casino Battle Creek as well as online sports betting and iGaming across the entire state of Michigan once regulations allow.

“We’re incredibly excited to launch with FireKeepers Casino. They’re a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience,” said Jordan Levin, group CEO for SG Digital. “With the passing of this new bill, Scientific Games is excited and honoured to help Fire- Keepers Casino translate and expand the sports and iGaming player experiences across all of Michigan.”

FireKeepers Casino will benefit from OpenSports, a reliable modular sportsbook solution that empowers operators to choose the technologies and services that best fit their business.

The launch in Michigan includes end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, Scientific Games’ leading managed trading service.

In addition, FireKeepers will receive world class iGaming content via Scientific Games’ OpenGaming content aggregation platform. Once approved by state and tribal regulators, the Company’s portfolio of U.S.- available slot games will launch online for players across the state.

“Our goal is to create a 360-degree entertainment experience, and we’re building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel,” stated Kathy George, CEO at FireKeepers. “We are also actively building with the construction of a second hotel tower. We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan’s betting landscape. “We’re the title corporate sponsor of the NASCAR FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we’re thrilled to offer sports betting and iGaming both online and in our upscale property.”

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