OfferCraft, an AI software company, has entered a partnership with Foxwoods Resort Casino and FoxwoodsONLINE in Connecticut to launch interactive promotional games.
So far, more than 80 gamified promotions powered by OfferCraft have been launched to date, including trivia quizzes, guessing games, digital scratch cards, wheel spins, basketball shootouts, gamified surveys and others.
“OfferCraft has become core to our efforts to recruit, retain and reward our players,” said Jennifer Johnson, vice-president of Loyalty Marketing at Foxwoods Resort Casino.
“We use the platform to better understand and serve our guests, to give away prizes at community events, to encourage concert goers to stay for a cocktail, to drive additional visits and to re-engage guests. More than one third of new member acquisition is attributed to OfferCraft promotions. OfferCraft has been a wonderful partner and we look forward building on the success we have already had with gamified promotions.”
The software company’s artificial intelligence tools allow offers, coupons and rewards to change themselves into something different if they’re initially ignored. So if an incentive fails to motivate someone, that person might see their reward or offer transform into something more tailored to their specific desires. Its gamification platform presents these intelligent incentives in more fun, engaging ways.
“OfferCraft has contributed to the strong overall performance of FoxwoodsONLINE,” said Seth Young, Director of Online Gaming. “The platform has become a part of our strategy to attract and engage new and existing players. I also can’t say enough about their top notch team of people, and their ability to work with us quickly and efficiently to accomplish our goals.”
Foxwoods, which is celebrating its 25th anniversary this year, has used OfferCraft campaigns in a wide variety of venues, including at stadium promotions, on the back of concert tickets, as a thank you gift to new members, to celebrate holidays such as Mother’s Day, in partnership with the Connecticut Lottery, and even to promote its annual Lobster Mania event. A customer satisfaction survey launched using OfferCraft led to a 500% increase in the response rate compared to prior efforts.
“Foxwoods has been extraordinarily creative in their use of our platform to engage patrons and staff,” said OfferCraft CEO Aron Ezra. “We’re very proud of the great work we’ve done together.”