In collaboration with G-Digital, Casino Lugano SA has introduced the WHEEL OF FORTUNE for its current members of its Lugano Class.
The goal of this marketing campaign was to gain new members of the Lugano Class club, reward the loyalty of its current members and consequentially increase the number of visits to the casino as well as increase the satisfaction of its current clients.
The use of Lugano Class card on the WHEEL OF FORTUNE is very simple for members of the Lugano Class club. The customer scans the Lugano Class card barcode and then spins the wheel on the touchscreen monitor which can result in winning the prize.
Meanwhile, the customer sees marketing and promotional messages on the other half of the 165cm (65”) screen. Every member of the Lugano Class club can scan the card barcode once per day. The printer automatically prints out a coupon when the prize is won. The coupon can then be used to claim the prize.
Naturally the marketing information – that can be freely chosen and managed by the casino management – receives additional attention during the wheel spin.
Cristiano Ruiu, marketing director at Casino Lugano, stated: “We are very pleased with the software provided by G-Digital. They adjusted the solution to our needs and specifics of our marketing campaign. Deployment of the G-Digital system at Casino Lugano was simple, quick and smooth thanks to outstanding customer support.
“The number and probability of the WHEEL OF FORTUNE winnings as well as the length of the marketing campaign are completely customisable. Changing marketing and promotional messages within G-Digital software is very simple. We also like the daily report on the progress of the campaign which is generated automatically. This gives us an excellent overview and daily control of the campaign.”
Mirco Alghisi, marketing and CRM manager of Casino Lugano, added: “Lugano Class card allows our members to enter without any other documentation, gain loyalty points and use the wardrobe for free. Now it also provides a way to gain rewards from the WHEEL OF FORTUNE. By using G-Digital software we have acquired multiple new cardholders since the WHEEL OF FORTUNE is attractive to our customers.”
Emanuela Ventrici, CEO of Casino Lugano, noted “More and more tools for managing marketing activities are transformed into the software. Computer technology is rapidly advancing and the Casino Lugano business policy is to keep up with innovations in order to offer our customers the very best and of the highest quality experience.
“In cooperation with G-Digital, we have successfully installed software which attracts customers to spin their luck as well as increase visibility of our ongoing marketing campaigns. From the management point of view and costs control, it is very important for us to be able to precisely adjust the duration of the campaign and the number of rewards. This way we can fully manage and control costs of the marketing campaign.”
Ljubo Benko, general manager of GD, concluded: “We are honoured to have had an opportunity to install a G-Digital solution in such an eminent casino as Casino Lugano is.
“It was a challenge for us, too, since it was our first deployment of WHEEL OF FORTUNE in a casino. Thanks to excellent collaboration with the Casino Lugano experts and their clear goals and innovative ideas, we developed WHEEL OF FORTUNE software on our G-Digital platform.
“G-Digital has proven once again as flexible and stable software. G-Digital is a very simple, intuitive and powerful software platform. We are especially pleased that casino management and their customers are satisfied with our G-Digital solution.”