G2E Asia lays out plans to diversify in May

Casino Review - G2E Asia Macau
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G2E Asia has announced it will diversify non-gaming offerings through Integrated Resort Experience at this year’s show in May at the Venetian Macao

The Global Gaming Expo Asia (G2E Asia), has confirmed that it will be diversifying its offerings at the 2017 event with the addition of an Integrated Resort Experience (IRE) at its core.
The event’s organisers claim that while its finger firmly remains on the pulse of the Macao gaming industry, the three-day event has added feature the IRE in direct response to the Macao government’s call to attract a market beyond pure gaming  enthusiasts.
G2E Asia will also focus on dedicated platforms and non-gaming add-ons in line with Macao’s aim to develop its MICE businesses with the objective to mirror the success of the other global gaming mecca – Las Vegas. In recent years, the American city has managed to make non-gaming activities its most dominant revenue generator by drawing a much wider demographic of pleasure seekers and G2E will seek to tap into this.
The Integrated Resort Experience (IRE) will be a key feature at the show, as casinos seek new ways to attract visitors beyond gaming purists to Macao, and diversify revenue streams.  G2E commented: “Reflecting the casino industry’s increasing reliance on non-gaming amenities and attractions, the IRE will be a surefire G2E Asia 2017 highlight.  In a first for G2E Asia, the IRE will centralize sourcing of new products, technologies and services that drive revenue and value from non-gaming sources from entertainment, clubs, bars, IR technology and business solutions.  These will all be geared towards customers looking for the ultimate experience beyond the casino floor.”
In addition, G2E Asia 2017 will feature digital display integrated systems, security solutions, augmented reality, big data analytics and CRM, as well as a broad array of solutions that can improve patrons’ experience and boost operational efficiency. As a result, opportunities for tech and solutions providers will be greatly enhanced.
A number of IR technology and business solutions giants have confirmed they will launch new innovations at G2E Asia 2017 including Hong Kong-based Regal Crown Technology, a Fintech company that offers customized payment solutions and services to clients and merchants worldwide.
Regal Crown Technology will showcase its comprehensive system integration solutions, which allow users to conveniently and securely use payment platforms, at G2E Asia 2017.
Also onsite, Arbor Networks, will feature network visibility solutions that enable fast malware detection and mitigation. Among its products will be the Arbor Cloud for multi-layered DDos Protection, the Arbor Networks APS which provides out-of-box protection for complex application-layer DDoS attacks, and the Arbor Networks Spectrum which is designed specifically for security teams to search the entire network to uncover, investigate and prove sophisticated attack campaigns within minutes.
The US-based tech corporation, Oracle, will launch Oracle Hospitality, a new global business unit dedicated to helping the hospitality sector accelerate its move to the digital economy. Centered on the technology and expertise of MICROS Systems, a company with over 35 years of experience in the hospitality sector, Oracle Hospitality will offer solutions in use at hundreds of thousands of hospitality sites across the world including hotels, restaurants, cruise operations and other venues on seven continents.
G2E Asia will also feature a number of key networking activities during the three day event.
The event’s organisers stated: “G2E is more than just a trade show, it is Asian gaming’s most substantive global networking event of the year, with numerous complementary events and talks designed to help industry players connect and share insights. Other than seeing exhibits and solutions demonstrated on the show floor, the CIOs, IT and Heads of Operations within the gaming industry have expressed a strong desire for the creation of a networking event targeted at IT heads from Macao and across Asia.
“In addition to roundtables and content on major industry issues, the “Future Technology Leaders Get-Together” Networking Event will be another welcome addition to the expo.  This compelling opportunity will be the ideal platform for 120 future technology leaders from integrated resorts, suppliers and governments to convene, exchange, and inspire as they discuss the application of innovative tech solutions to drive customer engagement and enhance efficiencies throughout the industry.”
G2E will run from May 16 to May 18, 2017. For more details on the show, visit www.g2easia.com.


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