Gala Casino debuts new TV ad campaign telling players to get “what they want”

The leading online casino, Gala Casino, has launched a new TV advertising campaign to feature Sky Sports, E4 and MTV until the end of February.

[dropcap]G[/dropcap]ala Casino has launched a new TV advertising campaign to promote the launch of its new website with the strapline ‘what you want’.

The advert will air from January on channels such as, Sky Sports, E4 and MTV and features and run until the end of February.

Gala Casino’s new advert can be viewed here.

In the new promotion, the company claims its new website will deliver a simpler UI, as well as a more personalised experience via a series of innovative algorithms to deliver ‘what you want’.

Richard Leask, Head of Gala Casino, said: “We are excited to launch our new TV ad campaign celebrating the new website. Taking a customer-centric approach we are giving players the opportunity to pick the bonus they want, to pin the games they want to play and make recommendations based on their playing behaviour all through a simplified user experience.  Gala Casino really will give players ‘what you want’”.

He added: “The new ‘What You Want’ brand proposition for Gala Casino is designed to give ‘cut through’ and differentiation in the busy UK market. We are looking forward to seeing the benefits of this imaginative work come to fruition by being one of the most successful – as well as cutting edge – online casinos in the business.”

The advert forms part of a wider marketing campaign for the launch of the new website, alongside other activity over the coming weeks.

This article was originally published on www.betting-business.co