Speaking at ICE London 2020, Gasser Chair’s European market specialist Hugo Van Der Hoek explains the company’s new partnership with Netherlands-based Gaming Support will help the Youngstown, Ohio-based seating solutions provider further expand its footprint on the Continent.
Casino Review: A big announcement for this year’s ICE has been your new partnership with Gaming Support. Could you tell us a bit more about it?
Hugo Van Der Hoek: The partnership will see us working together with Gaming Support across 11 different countries. Our two companies already shared a close connection and Gasser has been supplying seating to Gaming Support for some 15 years. With their tables and portfolio of existing products and our seating solutions we felt we were ideally suited to work together and as two family-owned companies we complement each other in terms of quality and product. The deal encompasses Gaming Support’s European network, which includes The Netherlands, Belgium, Luxembourg, Germany, France, Denmark, Spain, Italy, Greece, Sweden and Finland. Gaming Support will exclusively supply, service and stock Gasser’s seating solutions, while we will ship our products directly to Gaming Support who will provide a “white glove” delivery service in Europe. Additionally, a Gaming Support sales team – including Ronald van Rijn, Rene Akker and Rebekka van der Sar – will be assisting me and this will really help us further broaden our reach.
CR: What are some of your product highlights for this year’s ICE?
HVDH: This year we’re presenting some of our newer models such as the Alto, a nice mid-price chair which features a power coating on the back. We’re showing three different models of the Alto – for slot machines, table games, and poker tables – here at ICE. The Alto also offers a range of base options including Gasser’s Patented HALO Base, a Solid Oval Aluminum 4-Leg Base, a 5-Vane Base with Casters, and Player Adjustable Seat Height (PASH). So in every sense, we’ve really got all bases covered. Alongside this, we’re displaying a variety of our bespoke seating solutions. These really serve to demonstrate our flexibility as a company. A lot of our products are very designer-driven. Sometimes we just have a sketch or an image to go on, but our job is to take our client’s vision and make it a reality and the examples we have on show illustrate how we’ve done just that.
CR: How’s this year’s ICE been for you?
HVDH: Once again it’s been a very good show for Gasser. We’ve seen a lot of interest both from within Europe and further afield, so that’s really positive.
CR: What will be some of the key points on the agenda for Gasser Chair as 2020 kicks off?
HVDH: Following our partnership with Gaming Support we’ll be looking to increase our penetration in a number of key European markets, such as France. The new agreement with Gaming Support will really be a big asset in terms of having boots on the ground in those markets and we’re confident that it will be a banner year for us as a company.