Grand Traverse Casino selects Konami’s SYNKROS to power casino portfolio

konami synkros
Tom Jingoli, executive vice president andchief commercial officer at Konami Gaming.
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Konami Gaming has announced that its award-winning SYNKROS system has been selected by Grand Traverse Resort and Casinos to power casino enterprise management across Turtle Creek Casino and Hotel and Leelanau Sands Casino and Lodge.

Located on opposite sides of Grand Traverse Bay outside Traverse City, Michigan, Turtle Creek and Leelanau Sands will launch a leading array of technology, including SYNKROS Offers Management, SYNKROS Dashboards, and the latest Synk Box in-machine hardware.

Both casino destinations will share a single card solution, allowing players to enjoy seamless loyalty rewards at either location. In addition, guests can experience system-delivered bonusing events—such as SuperSeries and True-Time Tournaments—as well as the new SynkConnect Mobile “cardless” player loyalty app. 

“Turtle Creek and Leelanau Sands are known by guests for providing a truly outstanding experience across a thrilling gaming environment,” Johnny Barrientoz, general manager, Turtle Creek Casino and Hotel. “Through the latest tools and technology available through SYNKROS, we’re able to take our unique on-property experience to a new level of convenience, engagement, connectedness, and excitement.”  

“Grand Traverse Resort and Casinos has long been committed to providing a differentiated entertainment offering, backed by an ability to appeal to the interests of many diverse audiences,” said Tom Jingoli, executive vice president andchief commercial officer at Konami Gaming.

“With the launch of SYNKROS at Turtle Creek and Leelanau Sands, that unique commitment will extend through the organisation’s gaming enterprise in outstanding new ways.” 

“Konami is dedicated to being a strong technology partner, and continually demonstrates a commitment to new industry innovation. That leading edge—along with their high reliability and customer service—is key in supporting our business to reach our goals,” said Barrientoz. 

“This launch is an important part in continually reaching, engaging, and connecting our customers with top entertainment and hospitality,” said Jesse Ward, general manager at Leelanau Sands Casino and Lodge. “Leveraging the tools and technology within SYNKROS, we can further maximise our differentiated player experience.”

Guests at Turtle Creek and Leelanau Sands will have the chance to enter random floor-wide bonus events in a lotto-style progressive game with the launch of SuperSeries. They can also earn and redeem tournament entries on-demand with a mix of True-Time Tournaments games like Fruit Fund, Hero Collection, Romancing the Reels, and more—available on any equipped device. These rewards and more are driven through SYNKROS Offers Management, which empowers players with targeted loyalty awards to match their personal preferences, activities, and spend. Additionally, SynkConnect invites players to connect with their loyalty account through a personal smartphone device—putting new offers, tournament entries, drawing tickets, account information, and touchless EGM sign-on at the tap of a finger.

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