Greentube will present a selection of its latest online, mobile and social gaming solutions for international markets at G2E Las Vegas.
Together with products from its parent company NOVOMATIC, the presentation will include Greentube Pro, a private-label casino platform, which the company says is “designed to enhance player retention and boost new player acquisition for land-based casinos”.
The platform, developed by subsidiary BlueBat Games, also integrates loyalty strategies with the mass appeal of online and mobile play into a custom-branded gaming experience.
The platform is fully customisable, allowing land-based casinos to select from the NOVOMATIC games library.
Following a number of successful launches during the past year, Pennsylvania’s first AAA Four-Diamond casino resort recently launched its social casino – Play Mount Airy powered by the platform.
“We designed Greentube Pro to track player behavior in order to provide targeted in-game marketing capabilities, as well as the opportunity to shop and socialize online,” said Gabriel Cianchetto, president of market development, Greentube North America.
“Much has happened in the last year as casinos around the US have looked to Greentube to create customized social platforms. We have been quite busy and have much to share at G2E 2017.”
The company can be found at the expo at Booth #1259.
This article was originally published on www.betting-business.co/