Grosvenor Casinos unveiled its latest ‘Call of the Wild’ marketing campaign this morning with a series of wild animal tableaus at Waterloo Station.
[dropcap]L[/dropcap]ondon’s Waterloo Station was the scene of some bizarre tableaus this December as Grosvenor Casinos launched a marketing stunt to promote its ‘Call of the Wild’ campaign.
The pop-up stunt featured a deer, polar bear, husky, wolf and an artic fox sitting down together for a game of cards inspired by the famous painting ‘Dogs at Cards’.
Each animal corresponds to personality traits related to the different species and members of the public were invited to join in the stunt by posting to social media via the hashtag #callofthewild.
Grosvenor Casinos new ‘Call Of The Wild’ campaign offers Christmas party packages both mid-week and at the weekend for corporate events and normal punters.