Hard Rock Hotel and Casino Sacramento begins $75m expansion

Hard Rock Hotel Sacremento begins expansion
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Less than two years after opening, Hard Rock Hotel and Casino Sacramento at Fire Mountain, California is expanding with a new entertainment venue.


“We are committed to growing our property in a way that provides our customers, and our team members, unique experiences and unparalleled value,” stated the casino’s president Mark Birtha. “And, at the same time, reinvests in our local community to create employment and additional benefits to the overall economy.”

The expansion will also see the addition of a new gas station and drive-thru smoke shop, along with office and warehouse space.

Birtha reported the project will cost roughly $75m in total. The 2,500-seat Hard Rock Live music and entertainment venue will cost around $60m.

Construction work for the gas station has commenced and is expected to be complete later this year. The 16-handle gas station will include a 4,100 sq ft convenience store and drive-thru smoke shop. The office and warehouse space will store products and house the gaming commission, sales staff and catering administration.

The 65,000 sq ft Hard Rock Live facility is being built next to the existing Kumi Event Center adjoining the casino and is due to open next May. The venue will offer live music and entertainment, including theatre, comedy acts and boxing matches. Birtha said it will also have the capability to host meetings, trade shows, charity fundraisers and other events, while he anticipates Hard Rock Live hosting 60 to 70 shows in its first year.

The new amenities, including the venue, are expected to create more than 200 new jobs, in addition to the 1,100 employees currently working at the casino.

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