Organisers have streamlined the process by which visitors register to attend ICE Totally Gaming, the world’s biggest and most international gaming technology show.
[dropcap]A[/dropcap]cting on responses to the 2016 post show research, the ICE marketing team has introduced auto-population email invites, which make the process significantly quicker for anyone who previously registered in either 2016 or 2015. Answering stakeholder requests to be able to use social media, attendees will also have the ability to register via LinkedIn, Facebook or Twitter and for those visiting icetotallygaming.com the number of mandatory fields has been reduced and contained within a simplified three tier process.
Our commitment is to constantly monitor and improve the customer journey, which begins at the point of registration
ICE Senior Marketing Manager, Dan Stone, said: “The 2016 edition of ICE attracted a record, independently audited attendance of 28,487, who made the journey to London from 150 countries. Our commitment is to constantly monitor and improve the customer journey, which begins at the point of registration. This year’s programme of customer research that we undertake after each edition of ICE, highlighted the understandable desire to further streamline registration, and to start earlier in the marketing cycle. I am delighted to confirm that we have responded to both of these requests.”
ICE Totally Gaming is the only B2B gaming event that brings together the online and offline gaming sectors. Featuring world-leading innovators drawn from the casino, betting, bingo, lottery, mobile, online and street sectors, ICE provides the most comprehensive shop window on world gaming.
Gaming professionals wishing to secure their place at ICE Totally Gaming 2017 can register at icetotallygaming.com