ICE welcomes the world to London

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ICE London lived up to its title as the world’s biggest gaming event, with streams of visitors from across the globe filling the aisles shortly after the 2019 edition opened up at 10:00am (Tuesday, 5 February).

Dan Stone, Head of Marketing, ICE, said: “The 600+ strong community of exhibitors has transformed the halls at ExCeL London into a sea of gaming genius and innovation.  As organisers, we have worked hard to reach out and engage with industry professionals throughout the world.  ICE London represents a chance to see every gaming vertical under one roof and it appears that the industry is taking full advantage of this unique opportunity.”

ICE London 2019 is set to be the biggest on record with the net floor space measuring 47,500sqm, an increase of just under 5 percent on 2018’s figure of 43,500sqm.  The 2019 edition’s show floor will occupy 38 of ExCeL London’s 44 halls, up from 36 in 2018.

Alongside the world’s biggest gaming technology exhibition, visitors also have the opportunity to participate in ICE VOX Conferences.  This year’s event comprises five separate learning experience hubs featuring over 120 high profile, tier-one thought leaders delivering 40 hours of business-centric learning.  Tracks include; Advertising & Marketing, Artificial Intelligence, Cybercrime & Security, ESports, Lotteries, the World Regulatory Briefing and the International Casino Conference.

ICE London 2019 continues through Wednesday 6 February and Thursday 7 February – gaming professionals wishing to attend can register at

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