‘We live for the iGaming industry’ states EMIRAT AG’s COO

Andrea Bargholz EMIRAT AG lotteries iGaming iGB Live!

EMIRAT AG, the world’s leading risk management specialist in covering lottery jackpots, is set to take the iGaming sector by storm in July as they bring their promotional proficiency and consumer marketing campaigns expertise to iGB Live! (16 – 19 July 2019 RAI, Amsterdam). The company’s COO Andrea Bargholz underlines the synergy between lottery and iGaming, the rise of Private Lotteries and why iGB Live! is ideally suited for EMIRAT AG’s forward thinking approach to the industry…


iGB Live! Is primarily an iGaming event, how is the EMIRAT AG brand tapping into this market and what are your core aims?

Our company EMIRAT AG lives for the iGaming industry. The fact that we are not only specialized in one field of raffles but individually conceive each promotion, we are the right contact for this. As IGB Live! is one of the most important events in Europe for the Gaming industry we will definitely meet some of our clients to discuss how to grow business together. Our main goal is of course to cooperate with new potential customers. We will draw attention to our booth with an exciting on-site promotion where our potential clients will be entertained and see how easy it could be to address even more clients for their own business.

With regards to lotteries place alongside iGaming, should lotteries be competing for players with casinos and iGaming and if so, how?

Competition is certainly around the world and in many forms. However, in terms of iGaming and lottery, I don’t believe a competitive battle has to exist. The market for casinos and iGaming is so huge and diverse, there is space for everyone. From our point of view, one industry can learn from the other one. There are some players in the market that bundle lotteries to other products, so why can’t they bundle together with iGaming products?

iGB Live!’s conference agenda will investigate the fast rise of Private Lotteries, what do you believe are the benefits of these and how are you working with your client base to promote these?

The advantage is clear: a growing customer base as well as new orders. We support our customers that offer lotteries in different ways and so with Private Lotteries it’s about marketing, communication of high jackpots etc. The exciting thing is you can design individual lotteries so differently that it fits perfectly with the needs of the specific markets. Thus, the player has a wide selection of lottery options. Due to our cooperation with RNG (Random Number Generator) WorldWide it is quite easy to develop new lotteries for our customers. If you look into different countries all over the world you will find many different requirements we can definitely match. We leave no stone unturned!

With your expertise in lottery insurance, how do you see the sector changing in the coming years and how are you looking to tap into this at iGB Live!?

Due to the currently growing number of lottery operators, we expect a lot of development in the international markets. On the one hand, as lottery businesses become more digital and more mobile, the higher the jackpots are the more attention you get and the more clients you will attract. However, at the other end lotteries need to fit to your individual business. So even if you bundle it with other already existing products you need to make sure that the jackpots will be covered as trust is one of the most important values in gaming industry. That’s what we will bring into the game at IGB Live!

Do you feel events such as iGB Live! are essential with regards to expanding the relationship between iGaming and lottery?

IGB Live! is one of the top networking events. In our opinion, this trade show is of great importance, which is why we continue to actively participate in events like this throughout the year to expand our reach in the industry. We offer so many different products in the gaming sector that are essential to so many attendees.

We’re also excited to see where the market goes next. All of our products are customised, so that’s why we enjoy talking about new ideas early. We love to change opinions with market experts and IGB Live! is a perfect place to accomplish that for both iGaming and lottery business.

Andrea Bargholz and the EMIRAT AG team will be showcasing the company’s full portfolio of risk management offerings and marketing campaigns with a unique on-site promotion from Stand S10 at IGB Live! To set up a meeting at the event, please contact +49 (0) 89 / 255 41-0