IGRG lays out reforms for industry code on social responsibility

SiGMA Responsible Gaming code
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The Industry Group for Responsible Gaming (IGRG) in the UK today announced number of enhancements that have been made to the Industry Code for Socially Responsible Advertising.


These improvements will form part of the third edition of the Code which is to be implemented by the end of 2017.

The Code was originally produced in 2007. The second edition of the Code introduced in 2016 a range of additional measures and included a commitment to an ongoing review process. As a result of that process, amendments in the third edition, which is published today, include:

  • Several measures related to social media, which are designed to limit further the access of under-18s to inappropriate gambling marketing material on YouTube and Twitter.
  • A requirement for all references to GambleAware to be changed to www.begambleaware.org.
  • For the first time a specific reference to the need for all operators to do their best to ensure that any affiliates that market on their behalf also comply with the requirements of the Code.

IGRG chairman John Hagan said: “The advertising of gambling has probably never been more in the spotlight than it is at present and we await with interest the eventual conclusions of the ongoing DCMS review.

“In the meantime, pursuant to our own commitment to review the Code on a regular basis, I am glad that we have brought forward now some very worthwhile additions relating to advertising on social media, affiliate marketing and the referencing of www.begambleaware.org in print and broadcast advertising.”


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