IGT Advantage has made its debut in Greece, positioning Regency Casino Thessaloniki to drive operational efficiencies and increase player loyalty and engagement.
Regency Casino Thessaloniki recently deployed the IGT Advantage casino management system and a vast suite of compatible IGT bonusing, content and convenience systems modules. This pivotal deployment marks the first go-live of the company’s award-winning IGT Advantage CMS in Greece and the second installation in Europe.
“Deploying IGT Advantage at Regency Casino Thessaloniki positions us to drive efficiencies and elevate the level of personalisation, service and entertainment that we can offer Regency Club members,” said Ian Gosling, Regency Entertainment Group’s COO. “IGT has been a trusted Regency Entertainment Group supplier for decades and by leveraging their sophisticated and scalable CMS, Regency Casino Thessaloniki can continue our legacy of prioritising future-forward technologies that drive performance and keep us on the leading edge of casino entertainment.”
In addition to deploying IGT Advantage, Regency Casino Thessaloniki is leveraging an array of loyalty, service and content-enhancing modules and apps. For the first time, the casino will equip its slot machines with M5, IGT’s versatile content management module that enables personalised promotions, offers and conveniences to be showcased in a slot game’s service window.
In addition to leveraging performance-driving IGT bonuses such as Random Riches, PointPlay, XtraCredit and Lucky Coin to elicit player excitement, the casino will drive convenience and efficiency through a variety of modules and apps. One such app is IGT’s Mobile Responder, a solution that improves customer service by pushing automatic service alerts and carded-player event notifications to the casino staff’s mobile devices in real time.
“Regency Casino Thessaloniki will benefit from IGT Advantage’s capacity to capture robust business analytics and can leverage those insights to optimize their gaming floor and create loyalty- driving bonuses, rewards and promotions,” said Mark MacCombie, IGT’s SVP of Sales, EMEA. “Greece is an important market to IGT and extending our IGT Advantage footprint to this region with a well-respected operator such as Regency Entertainment Group is a significant accomplishment for IGT and one that validates the relevance of the system for our customers in EMEA and beyond.”