IGT set to present latest innovations in ‘Player-Driven Performance’ at ExCeL

IGT Bubble Blast ICE 2020
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IGT will display its Bubble Blast title on the PeakSlant 49 cabinet for the first time at ICE London 2020, while the company will also demonstrate a variety of dual-screen MLP titles such as Scarab Link, Fortune Link, and Fu Gui Long Feng on the CrystalDual 27, along with multi-game content for the Cobalt 27 cabinet and diversity HD game suites for the AXXIS 23 gaming machine.


IGT will demonstrate how its portfolio of proven gaming solutions can elevate the player experience and drive growth for its customers around the world at ICE London 2020.

Under the theme, ‘Player-Driven Performance’, IGT will highlight a diverse range of innovative solutions including the latest additions to its linked multi-level progressive (MLP) content library.

IGT’s Bubble Blast game will make its ICE debut, featuring the Spells N Whistles and Treasures of Atlantis base games on the Peak- Slant 49 gaming machine.

The PeakSlant 49 features a curved, 49” ultra-high definition display, and offers wireless charging for mobile devices.

The company will also showcase a variety of dual-screen MLP titles such as Scarab Link, Fortune Link, and Fu Gui Long Feng on the CrystalDual 27 gaming machine.

IGT will present an expanded library of core titles that have undergone the company’s internal and external testing processes and graduated as ‘Proven Performers’. Exceptional titles for the CrystalDual 27 cabinet will include Star Goddess, Lucky Buddha, and Twin Strike. Attendees can also experience engaging new ‘Proven Performer’ games such as Magic of the Nile on the widely placed CrystalCurve gaming machine.

IGT will also showcase its multi-game content bundles with new, market-attuned USwitch content for the Cobalt 27 cabinet and diversity HD game suites for the AXXIS 23 gaming machine. These user-friendly game bundles feature a range of player-favourite IGT titles and recently released ‘Proven Performer’ themes for a solution that can easily be adapted to meet regional requirements and player preferences.

IGT’s new poker bar top cabinet, PeakBarTop, will make its ICE debut at this year’s show. The new cabinet elevates the player experience with its 23” curved display, USB charging ports, enhanced lighting and audio and more. The PeakBarTop is backed by extensive focus group testing with operators, players, and bartenders. The cabinet will be on display with new and proven IGT content such as Game King X.

IGT will shine a spotlight on its True 4D technology with new Wheel of Fortune titles such as Wheel of Fortune 4D More Money and Wheel of Fortune 4D Wheel-Mobile. Both titles combine the most successful slot theme of all time with the innovation of True 4D technology for a gaming experience unlike any other.

IGT’s PlayDigital organisation will showcase its interactive content delivery solution, PlayRGS, with new content such as Bill and Ted’s Excellent Adventure, and an omni-channel version of a classic IGT title, Cleopatra Gold. The company will also showcase the capabilities of its digital wagering platform, PlayCommand, in its ICE stand. PlayCommand offers customers a flexible toolkit of marketing, player tracking, and responsible gaming solutions that work across every digital vertical. Play.AI, IGT’s artificial intelligence solution which offers tools to maximise revenues and minimise cost through machine learning will also be on display. In addition, show-goers can see how IGT PlaySports, the leading B2B sports betting platform in the US, can deliver a seamless sports betting experience across multiple channels. The Company will also showcase self-service betting solutions such as the IGT PlaySports kiosk and the Crystal- Betting Terminal.

The company’s systems area will showcase IGT Advantage and its Player Experience Product Suite of mobile solutions including Cardless Connect, Resort Wallet and Intelligent Offers. When its elements are leveraged together, this product ecosystem enables casino patrons to effortlessly interact with gaming devices via their mobile phones, which helps drive operational efficiencies for the casino.

IGT will also present an expanded content library for its lottery customers with top-performing titles such as Jungle Magic, Tower of Riches, and Yellowstone Gold on the Cobalt 27 VLT gaming machine.

These games and solutions will be rounded off by Chill Gaming’s unique hybrid skill game concepts, IGT’s Cleopatra tournament solution, Class II content, and Dynasty Electronic Table Games.

STAND: N3-160

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