IGT unveiled a trio of new lottery deals this April, chalking up contract extensions in Missouri and Tennessee, and a new six-year agreement in Virginia.
IGT announced three new lottery deals in April, with contract extensions in Missouri and Tennessee along with a new six-year agreement in Virginia.
The company’s subsidiary, IGT Global Solutions, has signed a one-year contract extension with the Missouri Lottery to continue providing instant ticket games and related services through to the end of June 2021.
IGT has been printing instant tickets for the Missouri Lottery since 2010. During this time, IGT worked with the Lottery to launch successful licensed property games such as Caesars, The Voice, and more recently, the $5 Kansas City Chiefs ticket. In addition, the company has been the Missouri Lottery’s technology and lottery systems provider since 1991.
“For nearly 30 years, IGT has partnered with the Missouri Lottery to supply compelling products and develop and grow our operations,” said May Scheve Reardon, Missouri Lottery executive director. “IGT’s industry expertise and innovative approach to lottery create fresh and entertaining concepts that our players have grown to love and expect from the Missouri Lottery’s games.”
Under the terms of the contract, IGT will deliver a comprehensive range of instant ticket services for the Missouri Lottery including game planning and marketing, research and analytics, graphics support, and the production and printing of instant tickets. These player-centric services help ensure the long-term success for the Lottery and deliver innovative content for players.
“IGT has worked closely with the Missouri Lottery to expand the Lottery’s content portfolio with appealing instant game content and successful second-chance promotions that can drive player engagement and sales growth,” said Jay Gendron, IGT’s COO, Lottery. “We look forward to continuing our partnership with the Lottery while delivering high-performing, quality instant tickets that help generate funds for Missouri’s public education programs.”
Over in Tennessee, IGT Global Solutions has signed a two-year contract extension with the Tennessee Education Lottery Corporation, extending its current contract through to June 2027.
As part of the agreement, IGT’s PlayDigital team will replace another vendor’s entire loyalty solution and deliver comprehensive upgrades to the Lottery’s loyalty website and mobile app, providing a full range of new player convenience features. The Lottery will also receive its choice of either GameTouch 20 or GameTouch 28 self-service vending machines.
“IGT has been a trusted and reliable partner to the Tennessee Education Lottery, helping us significantly grow our operation and impact every step of the way since our inception in 2004,” said Rebecca Hargrove, president and CEO of the Tennessee Education Lottery Corporation. “IGT provides unprecedented lottery expertise, and we’re excited to leverage its digital lottery knowledge in the overhaul of our loyalty website and mobile app, making them both more convenient and appealing for players.”
Under the terms of the extension, IGT will upgrade the Lottery’s loyalty website where players can register for its VIP Rewards Program. The website will include several of IGT’s PlayLottery loyalty features such as account registration, second chance eligibility, and rewards club. Upgrades to the Lottery’s mobile app will include the same offerings as the website and a full range of player convenience features allowing users to scan instant and draw game tickets to see if they are winners, check jackpot amounts, learn how to play lottery games, find the nearest retailer, and view all Keno-To-Go drawings and instant ticket games.
“As digital lottery supplier to more than 30 lotteries around the world and first supplier to launch a mobile lottery app in the U.S., IGT has a deep understanding of how multi-channel player engagement and a sophisticated loyalty program can help lotteries achieve their goals and differentiate their offerings,” Gendron continued. “IGT is pleased to continue applying our expertise in lottery content and platform technology to deliver outstanding experiences for Tennessee Education Lottery players.”
Moving north-east to Virginia, IGT Global Solutions has agreed a six-year contract with the Virginia Lottery to provide Scratcher tickets, strategic planning and services, following a competitive procurement. Under the agreement, IGT will become the primary vendor for instant ticket games for the first time in Virginia and will print, on average, 90 percent of the Lottery’s Scratcher tickets annually. The contract will run through 30 June 2026 and includes the option to extend for up to four additional years.
“Together with IGT’s industry expertise and innovative thinking, we will bring fresh game concepts to the Virginia Lottery’s Scratchers portfolio that will help us achieve our business goals,” said Kevin Hall, executive director of Virginia Lottery. “We look forward to collaborating on games and initiatives that ultimately support our mission of generating revenue for Virginia’s K- 12 public schools.”
Under the terms of the contract, IGT will deliver a comprehensive range of instant ticket services to benefit the Virginia Lottery including portfolio planning, marketing insights, analytics, graphics support, and the production and printing of instant tickets. These services will foster the long-term success for the Lottery and deliver innovative content for players.
“Since 2009, IGT’s printing business, unique same-store sales capabilities and provision of top-indexing games such as Crossword Tripler, Super Triple 7s, and IGT’s exclusive Super Ticket” have contributed to the Virginia Lottery’s sales growth,” Gendron stated. “As the Lottery’s primary instant ticket vendor, we will print most of its Scratchers, allowing IGT to showcase more proprietary content, deliver unrivaled gaming experiences for players, and demonstrate our dedication to world-class customer service and quality.”
In addition to printing instant tickets and its related services, IGT has provided gaming equipment to the Virginia Lottery since 2000 and has been warehousing and distributing instant tickets for the Lottery since 2004. In 2007, the partnership expanded to include the Lottery’s primary gaming system.