Interblock displayed a range of its award-winning products at G2E, offering something to match the needs of every type of casino whatever their player profile.
[dropcap]T[/dropcap]his September’s G2E provided a “perfect platform” for Interblock to showcase its latest Electronic Table Game innovations and to communicate its data-driven insights to customers, while in turn offering the company the opportunity to acquire product feedback.
The highlight of Interblock’s display at this year’s show was the Pulse Arena, which transforms a Stadium environment into a multi-sensory gaming experience that allows operators to change the atmosphere to attract any type of player segment and can offer a club-like environment, core gaming experiences, or an educational mode for beginners.
ETGs are in our DNA and we’ve designed and categorised our premium automated products to match the needs of every type of casino
“Our customers in North America know that Interblock is based on a focused concentration on the Electronic Table Game (EGT) market segment for more than 25 years,” said John Connelly, Interblock’s Global CEO.
“ETGs are in our DNA and we’ve designed and categorised our premium automated products to match the needs of every type of casino.”
Visitors were particularly interested in Interblock’s Diamond Stadium configurations which permit operators to maximise their floor space by adding dealer assist, automated and/or video generators, and incremental play stations based on their growing needs.
For G2E, Interblock demonstrated how a dealer-assisted Stadium could be transformed into a fully automated Stadium, ensuring that the section is always active on the casino floor, and showing how the Stadium can generate constant revenue even without dealers.
Interblock is the only company that offers four Stadium dealer assist generators that allow six different game forms: Roulette, Craps and Sic-Bo, in addition to card games Baccarat and both traditional and multi-hand Blackjack.
Both products have already seen significant success and Interblock recently announced its partnership with Sky City Auckland, to bring a Diamond Stadium with 67 play stations to their casino floor while Seneca Niagara, will install a 39-seat Pulse Arena; and Hit Group’s Perla Casino in Slovenia, will deploy a 45-seat Pulse Area..
Also making its début at G2E was the new Diamond Dual Roulette with simultaneous multi-play and multi-game functionality.
Featuring different-coloured generators and 27″ graphic user interfaces, the product allows players to play two roulette games on the same screen simultaneously utilising two different coloured roulette generators working in concert, allowing for no interruption in betting.
Ultimately, our objective is to be our customers’ number one partner in providing them with ETG solutions designed to sustain large areas of a casino floor and provide them with a dedicated ETG environment for any type of player
Another popular product launching at this year’s show was the Trio, a visually striking ETG island made up of three 5-seater automated ETG products, designed to transform any footprint, large or small, by combining and connecting popular games into one unit.
“Interblock’s current state in the North America region is more powerful than ever before and in the past 18 months we have entered 31 jurisdictions including Arizona, California, Alberta, Manitoba and New Brunswick,” added Connelly.
The company began 2016 with the results of its first-ever ETG player segmentation study focused on the North American player : the ETG Player Portrait aims to define exactly who the ETG player is and why they are critical to generating incremental revenue for Interblock’s customers.
“Ultimately, our objective is to be our customers’ number one partner in providing them with ETG solutions designed to sustain large areas of a casino floor and provide them with a dedicated ETG environment for any type of player,” Connelly said.