New product line for operator as it launches instant win games across its portfolio of brands.
[dropcap]T[/dropcap]he leading online and instant win games supplier, IWG, has signed a deal to deliver its content to GVC Holdings.
The supplier’s full suite of instant win games will be made available to GVC via its remote game server, allowing the operator to roll-out instants across its portfolio of brands.
IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games.
It is now offering this service to commercial brands and platforms in the wider online gaming industry.
Rhydian Fisher, CEO at IWG, said: “We are really happy to be working with GVC to launch instant win games across their roster of B2C brands.
This is an exciting time for IWG. Instant win games have been hugely successful in the lottery space for years and there is massive potential for commercial brands to capitalise on this fast-growing product vertical.
“They are one of the industry’s biggest success stories and have both the knowhow and resources to unlock the full potential of instant win games.
“This is an exciting time for IWG. Instant win games have been hugely successful in the lottery space for years and there is massive potential for commercial brands to capitalise on this fast-growing product vertical.”
Liron Snir, Chief Product Officer at GVC Holdings, said: “We are constantly working at improving the experience for our players by offering them new and exciting products.
“IWG have a unique range of immersive and engaging instant win games, as well as a fresh approach to creating captivating online scratch cards. Taken together we believe this new games line will have real appeal to our customers.”
IWG has provided content to the UK lottery for more than 15 years and has entire portfolios live in lotteries across Europe, Canada and the USA.